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Writer's pictureSerna Legal Services

What are the Benefits of a Federal Trademark?

Updated: Dec 5, 2022

Your business’s name and logo are valuable intellectual property that reflect your business’s brand. Ideally, you want your business name and brand to be widely recognized and associated with the fabulous goods or services that you sell. That is why it’s so important to protect your intellectual property! One way to do that is to file a federal trademark for your business’s name and logo.


Here are some benefits of filing a federal trademark for your busienss name and logo:


  • A federal trademark gives you legal rights to your business name and logo and also protects certain words, symbols and sounds that identify and distinguish the products and services associated with your business.

  • A federal trademark creates a public record of your mark and puts others on notice that you own that mark because you will now appear as the owner of the mark in the Federal Register of the US Patent and Trademark Office.

  • A federal trademark gives you the ability to file a lawsuit in federal court against anyone that is infringing on your federal trademark.

  • When you have a federal trademark, your trademarked intellectual property becomes an asset that can be sold and licensed. That means that you can make money from your federal trademarks, according to your own terms.

The process of registering your trademark is complicated, so we always recommend that you work with an attorney. An attorney can help ensure that your trademarks are filed correctly. While it’s not guaranteed that the US Patent and Trademark Office will accept your trademark application, an application that’s completed correctly certainly helps your odds!


Please contact Serna Legal Services at 312-601-9859 or info@sernalegalservices.com if you’d like to learn more about the trademark application process. If you’re ready to file a trademark, we can work with you to complete that process and help you protect your valuable intellectual property!


This content is published by Serna Legal Services, LLC and is available for informational purposes only and is not considered legal advice on any subject matter. By viewing this content, the reader understands there is no attorney-client relationship between the reader and the publisher. The content should not be used as a substitute for legal advice from a licensed professional attorney, and readers are urged to consult their own legal counsel on any specific legal questions concerning a specific situation.

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